The Coldwell Banker® Seller Services Guarantee
This Coldwell Banker Seller Services Guarantee is the commitment that Coldwell Banker
and your Coldwell Banker Sales Associate will perform the services stated below as part of
the exclusive listing agreement on your property.
Competitive Market Analysis
We will provide you with a current Competitive Market Analysis
and assist you in determining the most effective list price for your
Marketing Action Plan
We will present a customized, written Marketing Action Plan to
market your property. This may include an Open House, when
appropriate, or other options like the Blue Ribbon Preferred program.
We will develop a plan to enhance your property's ability to attract
buyers, as described in the Coldwell Banker Home Enhancement
Coldwell Banker Action Team
We will present your property to our Coldwell Banker sales team.
We will share with you the team's recommendations to help realize
the best price for your property.
Promotion to Other Brokers
We will promote your property to other Brokers and Sales Associates
in the area.
Multiple Listing Service
We will prepare a plan for your property to appear in the local
Multiple Listing Service. The information will be submitted by the
selected date for the property's debut on the market to achieve
We will distribute promotional materials on your property to key
market areas to attract potential buyers.
Coldwell Banker Yard Sign
We will place a Coldwell Banker FOR SALE sign on your property
to help generate calls to our office from prospective buyers.
National and Local Advertising
We will review with you how our national and local Internet, print,
radio and TV advertising will help attract the greatest number of
buyers to your property
We will make information about your property available on our
award-winning Web site, and promote it online - 24/7 - with unique
resources like Personal Retriever® and My Coldwell Banker.
Your property will also receive added exposure through
REALTOR.com, the official Web site of the National Association of
Home Finding Process
We will review the Coldwell Banker HomeBuyer Guidebook with
you to acquaint you with the home finding and buying process from
property selection to closing procedures.
Marketing Activity Report
We will provide you with a Marketing Activity Report on a regular
basis to keep you informed of competitive market conditions, buyer
activity and the actions we have taken to market your property.
Personal and Timely Response
We will return your phone call or e-mail within 24 hours or less and
provide you with a weekly progress report on the promotion of and
sale of your property.
We will present your written disclosure regarding the condition of
your property to buyer prospects to assist them in preparing an offer.
We will keep you informed of any changes in the property and keep
the information current on the disclosure form.
We will review all purchase offers as they are presented, and we will
negotiate on your behalf to reach a purchase agreement with terms
that are favorable and protective for you.
Closing the Sale
We will monitor and inform you of the progress of the transaction,
including the satisfaction of all contingencies and conditions during
the entire transaction.
Prior to showing your property, we will encourage prospective buyers
or their representatives to get written loan pre-approval. We will also
discuss the impact of various financing alternatives with you.
Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can expect
from the sale of your property.
We will review with you how we will represent you or the
transaction. This will be thoroughly discussed and clearly presented
for your consideration.
Coldwell Banker Home Protection Plan
We will provide you with information regarding a warranty on the
operating systems of your house to increase the marketability of your
property and help reduce your liability to the buyer.
Should Coldwell Banker not perform the services as stated above, you are entitled to terminate the exclusive listing agreement on your property. Please keep in
mind that state and local regulations and practices may restrict some services. Written termination must be presented by you in person to the Broker. You
also agree to provide Coldwell Banker with an opportunity to correct the situation within a 24-hour period following the delivery of the termination notice. If the
exclusive listing agreement with you is terminated, the termination provisions of the exclusive listing agreement shall apply.